Why did the croissant get invited to all the parties?

Because it was the life of the pastry.

Order our newest pattern now!

AI patterns are rubbish.


Friend, we've got you covered. ❤️ All of our patterns are designed by REAL HUMANS for creative, relaxing, fun, and thoroughly HUMAN experiences.

Learn more about our process

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Rewards for our Fabulous Fibre-loving Friends!

Welcome to our rewards program.We're grateful for your support of our small business and want to show our heartfelt appreciation. ❤️

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Current Specials!

  • PDF Downloads

    Buy 5 individual PDF downloads, get 1 free. Discount will be automatically applied to the 6th pattern in your cart at checkout.

    Click here to explore PDF's 

  • Pre-Printed Fabric

    Buy 4 pre-printed fabric, get 1 free. Discount will be automatically applied to the 5th pattern in your cart at checkout. (Sorry...Not available in the US)

    Click here to explore pre-printed fabric 

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Simple stitches, BIG impact.

Located in Nova Scotia, CANADA, we are a busy small-batch, craft production studio designing fabulous, modern embroidery kits. Hook Line & Tinker fosters joy, calm and creativity while demonstrating care for our planet and community.

❤️ 5% of profits to end housing insecurity for women and children ❤️
🌱 plastic free packaging and materials 🌱

Our Story